Roadshow to the hearts and minds of users
After two years of not being able to meet up with fans and community in the regional area, Xiaomi this year decided to return to face-to-face events, reaffirming its vision of “Make friends with users and be the coolest company in the users’ hearts”.
As such, Klikpr planned and managed a number of activities from small media events to the multi city products roadshows. This includes coming up with the theme and activities for the #LebihDekat roadshow that consisted of media gatherings, community meetups, hands-on experiences as well as editorial media visits.
Klikpr’s responsibilities include managing the event, finding ideal locations, as well as contacting local media and influencers to host events that are in line with its brand value of bringing innovation to everyone.
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