Transforming a new blockchain gaming platform into a top-of-mind brand
The blockchain industry is one of the most volatile in the tech landscape. To survive, brands must be able to develop trust, receive positive coverage, and interact with the most important names in blockchain.
After PlayGame’s successful ICO, the blockchain-based gaming platform sought help from klikpr.co to raise awareness of their brand and its solutions. At its core, klikpr.co's brand awareness project for PlayGame focused on a communication strategy to position the platform in the market. It was important to generate favorability from the wider community, social media, and blockchain reporters.
After PlayGame sealed a new collaboration with Walt Disney Southeast Asia, klikpr.co came up with a partnership announcement to leverage on the big name of Walt Disney. Through an official event, PlayGame announced that it will bring a collection of Disney game titles to fans across Southeast Asia.
The event was also compelling for the media, as discussions revolved around challenges in the gaming industry and how blockchain could be the solution. Generally, there is a lack of transparency, cheating, and hijacking, among others, and PlayGame’s willingness to discuss these issues made it a more trustworthy brand for gamers.
klikpr.co amplified the story through gaming and technology media, generated nearly 40 pieces of coverage including from top-tier publication such as Detik, DailySocial and Kumparan.