Building Opinion for CARRO as the Best Place for Indonesians to Buy Used Cars
CARRO, Southeast Asia’s largest automotive marketplace, wanted to launch Indonesia’s largest certified pre-owned Automall and positioned it as the best place for Indonesians to buy used cars.
Klikpr delivered a virtual interactive press event designed to provide first-hand experience to the media and collaborated with Tokopedia to build-up an even larger PR story.
On top of that, we leveraged a story how CARRO is pioneering in bringing the automotive industry fully online. Such compelling stories were distributed to various media organizations, resulting in a number of positive coverages, as well as secured a few profiling and interview opportunities for the CEO, one of which includes a 1/2 page coverage in Tempo newspaper.
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